My experience with the NBS Master's in Neuromarketing is highly positive. The professors are experts in the field and excellent communicators. The classes are enjoyable and participative, so you can learn not only from the professors but also from the contributions of the rest of the classmates, who are excellent professionals.
I have been involved in marketing for many years and I consider it a fundamental strategic value for the competitiveness of companies. Although the principles of neuromarketing are the same as those of classical marketing, neuroscience provides us with tools and techniques that allow us to understand how the human brain works and to scientifically demonstrate aspects of consumer behavior, preferences and decision-making that we could previously only infer through observation, surveys and more qualitative interviews.
In this wonderful marketing discipline, which lies between the boundaries of art and science, neuromarketing training provides us with valuable resources to better understand our customers' behavior.