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Interview with: Dror Wayne

Interview with: Dror Wayne

PROFESSIONAL EXPERIENCE

  1. You are an entrepreneur and an expert in social media and sales. doWhat are the key points of your work?

I'm not an expert in social media... I do marketing strategies and business development in general, but when it comes to social media I'm terrible

The trust. Confidence has allowed me to try new things without fear of failing. Trust has allowed me to accept feedback and criticism without feeling personally attacked. Confidence has pushed me to be the first to get up and take the opportunity.

  1. What languages do you speak? What languages would you like to learn? Why is it important to learn languages?

I am English and I speak Castilian, Catalan and Hebrew. I have always liked learning languages… I have studied 9 languages in total, but I would say that Arabic is the one I wanted to improve the most, even though I currently don't have the time. When you speak a language, you have a vision in a new culture. There are things that are not translated and things that are not said in different languages – because language is a reflection of culture. Learning foreign languages also makes you think more about your own words and be careful when you speak.

  1. You can give three tips to give a talk in public without fear.

Practice out loud. If you are going to use paper stock, put the text in a large font. 16, minimum. And use new lines between each sentence. It will make it easier for you to see them as you look at the audience.

Before you start, give yourself a pep talk. Tell yourself that you are Robbie Williams. The audience wants you to entertain them!

  1. You can give tips like starting the conversation with anyone. (“Break The Ice” tips)

Let him speak and listen to what he tells you. You want to talk to this person and each person is different. People will turn off if you walk in with a robotic speech.

MOTIVATION

What makes you get up every morning? What inspires you? 

I am inspired by the knowledge that there are things that have to be done and that I am the only person who can do them, will do them well and/or will do them. So I have the responsibility to get up and move, because if I don't show my face, no one will replace me.

Also, I know that every day is important even if it doesn't seem worth it. Today is necessary to reach tomorrow, this step takes me one step closer to the destination, this year is necessary to reach next year – and next year will be the year in which I will change the world.

You have always cared about training/developing yourself and have worked to build your own personal brand. why is this so important to you?

Someone, I don't know who, said that everyone has a personal brand – the question is whether we work on it, and whether we work on it consciously.

My goal in building a strong personal brand is to change the way I find jobs, partners and investors. I don't want to have to apply to thousands of places and expect them to read my CV. I want to be able to call a company and say, “Hey, I want to work for you. Are you interested? Or better yet – call me.

This is my motivation. It comes from a conversation I had with a former boss, when I reached the end of my contract at his company. He explained to me that after seeing me working for a year, he would offer me a more senior position at the company, rather than based solely on my CV.

AGE OF DIGITALIZATION

What is your opinion about the era of digitization that we are living today?

There is a lot of potential that we should make the most of, but we also have to be careful. Emojis help, but it is still much more difficult to communicate by phone or whatsapp. Sometimes I don't understand what my family and friends mean. Live, we have the nuance, the little cues on the face and the body language.

Also, we have to relax and slow down in life. We always want to do more in less time, talk to all the people and it's great, but we're getting too stressed and we can't take it.

RECOMMENDATIONS

  1. What book would you recommend?

“That Won't Scale”. Quite a short book, from the Marketing team at Drift, which has helped me not only with Marketing but also with principals in every part of running a business and managing a team. It does not matter if you are a new founder, a Junior Marketer or the Director of a multinational company with 20 years of experience. Read this book.

  1. What advice would you give to young people who are starting their professional career?

Take every chance. Do not be afraid. It can be one of the most exciting things in the world – like skydiving.

  1. In your opinion, what are the most common problems in the corporate cultures of companies today? What could you recommend to entrepreneurs?

Sometimes we forget that, at the end of the day, most people have the same goal. Everyone wants to do the job and do it well. If you have a team invested and committed to the objectives, there is no doubt about this.

Problems come from communication and understanding. Communication, because we speak different languages (metaphorically, not literally). If you send me a question and I interpret it as a request, the communication has failed, we do not understand each other, so you will not like my answer, it will annoy you and it will become an endless cycle. You have to work on communication.

Understanding goes hand in hand with communication. A problem is added when we do not understand the roles of our partners, because we cannot relate to them. Sometimes, I organize weddings and other events. My role is not complicated, but many people try and do not do it well. When managing a wedding, keep in mind to have all departments aligned and working together. The musicians, the caterer, the photographer, etc. If the musicians see that all the people are dancing, singing and enjoying themselves, they may want to extend the performance. But my role is to make sure there is time, or tell them they can't, because if the caterer has already served dessert, the ice cream will melt.

The problem, then, is that the caterer and the musicians don't understand each other. There is a lack of understanding.

The solution comes with communication – if I have to stop the musicians, instead of saying, “we don't have time”, I explain to them that the caterer has served the ice cream, so that they understand. Or better yet, I ask the caterer how long they need to prepare the ice cream and ask the musicians to give me a signal before they finish, so I can let the caterer know.

  1. What is the best lesson of your life?

There was a British student who was killed in a terrorist attack in Israel in 2001. His name is Yoni Jesner. He said,

“If you find it difficult to motivate yourself to do something useful, ask yourself these questions: By the end of the week, what will you have accomplished? Has he seen television or has he seen my actions? Has the hairstyle changed or has someone's life changed? Will he have shared the gossip or will he have shared the knowledge? Has he spent money on the children or has he spent time with them?” This is the best lesson of my life.

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