OBJECTIVES :Investigate and analyze the needs of the electorate in order to satisfy them and, based on cutting-edge neuroscientific bases, understand the brain-mental substrates to effectively influence them, generate new ideas and promote effective strategies in political campaigns, optimize communication with voters through media on/off, as well as increasing the key competencies of political leadership and its image, in order to promote it and gain support for ideas and candidacies.
TO WHOM IS IT ADDRESSED
- political leaders and commanders.
- Staff of organizations linked to the development and execution of political programs and campaigns.
- Political science students.