Master in Marketing and Advertising

  • Campus
    Online, Hybrid, On campus
  • Language
    1 academic year


    Master the art of crafting compelling marketing strategies rooted in neuroscience in our Master's program in Neuromarketing. Gain an in-depth understanding of why consumers buy certain products and respond to specific ads. Dive into the psychology behind consumer behavior and learn to create marketing campaigns that truly resonate. Develop advanced skills in analyzing data and using brain science to create impactful marketing plans. Join us to become a savvy marketer who knows how to connect with people's minds!

    Program Objectives

    • Analyze and apply neuroscience principles to understand consumer behavior and preferences. • Develop advanced skills in crafting marketing campaigns using neuromarketing techniques. • Utilize data analysis and neuroscientific research methods to optimize marketing strategies. • Create emotionally engaging and persuasive marketing content based on cognitive science.

Targeted Skills

Neuroscience Knowledge: A foundational understanding of neuroscience principles and how they relate to decision-making and behavior in business settings.
Critical Thinking: The ability to critically assess business processes and strategies to identify potential sources of waste.
Problem-Solving: Developing innovative solutions to reduce waste and improve efficiency based on neurological insights.
Communication Skills: Effectively conveying neuroscientific andings and waste reduction strategies to colleagues and stakeholders in a clear and understandable manner.
Leadership: The capacity to lead and motivate teams in implementing waste reduction initiatives.
Project Management: The ability to plan, execute, and monitor waste reduction projects effectively.



Online / Hybrid
  • October 2024
  • January 2025
  • March 2025
On campus
  • October 2024
  • January 2025
  • October 2025

Career Opportunities

Graduates with this degree possess a unique skill set that allows them to apply insights from neuroscience

– Business development in International organisations
– Project Management, Neuroleadership
– Marketing research departments
– Risk and customer analysis roles (in banking, distance selling companies, insurance companies, etc.)
– Control and management services
– E-commerce
– Private and public organisations (hospitals, Social Security, employment agencies, chambers of commerce, local authorities, etc.)

Targeted Professions. Upon completion of the program, you'll be well-prepared for the following professions

– Entrepreneur
– Neurobusiness Consultant
– Neuroleadership Coach
– Digital Marketing Specialist/Marketing Research Analyst
– Customer Research Manager/ Consumer Behaviour Analyst

Contact our school representative

Where our students work:

Explore latest technologies at the class:

NEURO Business School focuses on integrating technology and innovation into business education. We aim to stay ahead in the dynamic field of neuromarketing. Through partnerships with leading companies, we provide unique learning experiences using cutting-edge technologies. Our curriculum and research center around Eyetracking and Electroencephalography (EEG).
  • What is Eyetracking?

    Eyetracking is a sophisticated technology that monitors and records eye movements and gaze points. It enables us to understand precisely where a person's eyes focus and how they move across a visual stimulus, such as an advertisement or a webpage.
  • What is EEG?

    Electroencephalography (EEG) is a non-invasive technique that records electrical activity in the brain. It measures brainwave patterns and provides insights into cognitive processes, emotions, and reactions.

Tuition Fees

  • On campus
  • Hybrid
  • Online

NBS Community

Student Organizations at NBS
Faculty and Staff
Events and Activities
Student Organizations at NBS
Student Organizations at NBS:

“Join vibrant student organizations that foster community, leadership, and professional development. Engage in diverse clubs and societies dedicated to various business disciplines, promoting networking opportunities, skill-building workshops, and collaborative initiatives.”

Faculty and Staff
Faculty and Staff:

“Meet our esteemed faculty and staff, a team of seasoned professionals and industry experts dedicated to nurturing academic excellence and practical insights. Our faculty brings a wealth of knowledge and experience, providing mentorship and guidance to shape future business leaders.”

Events and Activities
Events and Activities:

“Experience a dynamic calendar of events and activities designed to enrich your academic journey. From industry talks and workshops to networking sessions and cultural celebrations, our diverse range of events offers opportunities for learning, engagement, and fostering connections within and beyond the campus.”


if you still have questions, please contact us.


Explore Our Campus

Take a visual tour around our modern campus, classrooms, and facilities, where the synergy of innovation and education thrives

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