Master in Marketing and Advertising

This module includes concepts of Neuromarketing and Sensory Perception in Marketing, adding a perspective centered on neuroscience and sensory perception in marketing strategies.

Focused on the study of consumer behaviour from a neurological perspective.

The program also includes concepts of Applied Neuroscience to Business, introducing the application of neuroscience in economic and ethical decision-making.

The program also includes concepts of Neural Foundations of Consumer Behavior, teaching about neurocognitive processes in decision-making and brand loyalty.

Study of methods and techniques to collect, analyze, and interpret relevant data in the commercial field to support decision-making.

Practical application of research strategies in real environments, collecting data and conducting on-site analysis.

Design and implementation of strategies to successfully introduce new products or services to the market.

Deepens advanced strategies in digital advertising and e-commerce.

Study of different platforms and communication tools used in the business environment to reach customers effectively.

Analysis and application of marketing principles and strategies to achieve business objectives.

Management of the company’s image and communication through events and public relations strategies.

Acquisition and development of language skills in English to communicate effectively in international business environments.

Practical experience in work environments to apply the knowledge acquired and develop professional skills.

The program also includes concepts of Project Management, Startups, and KPIs, offering knowledge in project management, especially in startup environments, and KPI analysis.

Practical experience in work environments to apply acquired knowledge and develop professional skills.

The graduate student applies the different topics learned during the Master in an original and feasible Business Plan or Thesis.