Master in
NeuroBusiness

Acquire a new practical vision of marketing aimed at scientifically understanding how the brain and the mind of the consumer works.

Main subjects:

1. Sensory Marketing Strategies
2. Consumer Behavior Analysis
3. Cross-Modal Integration

Learn and apply the functional basis of the brain and the nervous system to understand consumer behaviour.

Main subjects:

1. Neuroeconomic Decision-Making
2. Neuropsychology of Leadership
3. Neuroethics in Business

Understand how key areas of the brain work and apply in providing answers to many of leadership’s most disruptive challenges.

Main subjects:

1. Neuroscience of Leadership Styles
2. Neurofeedback for Leadership Development
3. Neuroleadership in Change Management

Learn how our brain responds to marketing stimuli in order to understand and try to affect the behaviour of the consumer.

Main subjects:

1. Neurocognitive Processes in Decision-Making
2. Neuromarketing Tools and Analytics
3. Neurobiology of Brand Loyalty

Discipline of planning, executing, and controlling a series of tasks and activities to achieve specific goals within defined constraints such as time, budget, and resources.

Main subjects:

1. Project Management in Startups
2. Key Performance Indicators (KPIs) Analysis
3. Entrepreneurial Project Planning

Applies neuromarketing key principles to the digital world (websites, social networks) to a better understanding of customers’ needs.

Main subjects:

1. Ecommerce Strategies
2. Advanced Digital Advertising
3. Creation of digital advertising

Understand selling based on the latest findings in neuroscience. Understand how to reach your customers’ unconscious mind.

Main subjects:

1. Consumer Decision-Making Models
2. Neuropsychology of Sales
3. Neuromarketing Case Studies

Understand business from neuroscience, this means, how our brain shapes our behaviour within the organization and outside of it.

Main subjects:

1. Neuroeconomics and Business Strategy
2. Neuro Business Ethics
3. Neurostrategic Planning

The graduate student applies the different topics learned during the Master in an original and feasible Business Plan or Thesis.