Why study neuroscience?

Hi, I’m Tatiana, founder of Neuroscience Business School. And that’s my weekly blog =)

This blog has two objectives: to share and to ask questions. I would like to share with you my thoughts, doubts, goals, successes and failures. I would also like to ask your opinion. Because feedback is the key.

Are you ready? Let’s get started!

What is Neuroscience?

I want to ask you, what is neuroscience for you? Is it something you heard about, read about by chance or is it something you are interested in?

Personally for me it is the future of any business. Let me explain why. I am sure you already know that today all the world’s prestigious brands such as Apple, Coca-Cola, Facebook, Google, Nestlé, BMW, and Intel apply neuroscientific tools and knowledge to innovate. I think they are the best examples of companies using neuromarketing today. It is obvious that

-neuro. -Is that something scientific?

No doubt about it. But, I don’t want you to be afraid of the words neuromarketing, neuro-sales, neuro-leadership.

In each and every one of our business-oriented programs, we emphasise human brain research technologies and the digital technologies of the Third and Fourth Industrial Revolutions.

While it is true that the new technological advances of the digital era help us in areas such as work, study or personal relationships, their unbalanced use can also generate problems that affect health, performance and the achievement of results. Thus, harmful stress and psychosomatic disorders, reduced attention span, concentration, memorisation, information retention and recall.

What are the goals of neuroscience and NBS? To succeed! Are you with us?