MASTER IN NEUROLEADERSHIP

Format

Full time

Campus

Barcelona

Credits

60 ECTS

Modality

Online, Hybrid, On Campus

Idioma

English

Next Intake

January 2023

Precio Presencial
16.000 €

Precio Hybrid
9.300 €

Precio Online
4.500 €

Apply Online

MASTER IN NEUROLEADERSHIP

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MASTERS IN NEUROLEADERSHIP

Master in Neuroleadership includes deep understanding of the psychology and human behaviour with the help of neuroscience techniques. During this master we will touch the key principles of neuroleadership and neuromanagement. This program includes a lot of practical individual and group tasks which will help you to start implementing the knowledge you have obtained.
It goes without saying that Human Resources is one of the most important departments of any company. Neuroscience Business School’s Master in Neuroleadership is a must for entrepreneurs or people working in human resources. Without a doubt, any company needs a good leader. You may ask yourself: “Who are the leaders of the 21st century? Neuroleaders are those who know how to act in turbulent, disruptive, complex and unforeseen situations, such as crisis, and especially in digital transformation processes. .

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Coach

Consultancy

Team Leaders

Entrepreneurs

International Departments

Social Media Management

Human Resources

Coach

Consultancy

Entrepreneurs

International Departments

Social Media Management

Bloggers

Digital Marketing

Others

Next Intakes

Online	Hybrid	On-Campus
OCT 23	OCT 23	OCT 23
NOV 23	NOV 23
JAN 24	JAN 24	JAN 23
FEB 23	FEB 24
MAR 23	MAR 23	MAR 24
APR 24	APR 24

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Accreditations

Admission steps

Documentos

Video Interview

Benefits

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Benefits of Studying with us

1. Creativity & Innovation

The Neuroscience Business School's programs adapt to the needs of the labor market, providing innovative tools that increase competencies, skills and abilities for creativity, innovation, efficiency in processes and effectiveness in achieving objectives.

2. Creativity & Innovation

3. Professional Network

In all the programs, there are classes and different activities such as visits to companies and other complementary ones such as video forums and complementary updating activities.

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Our Student Profile

Our students are amazing. Really! We are very proud. We love people interested in studying, who want to know more and proactively take advantage of the knowledge and experiences of our teachers. We like people who want to develop and enhance their skills.

We like creative people who want to make the world a better place, and who, for this, want to succeed both in the organizational, professional and personal fields. People who want to apply cutting-edge things based on applied neuroscience, in disruptive and turbulent times, extremely complex, uncertain, and volatile, which requires courage, serenity, responsibility, integrity and honesty.

Program

Introduction to Neuromarketing.
Neuroscience,
Neuroeconomics,
Marketing & Neuromarketing and Neurosales.
The Triune Brain.
Brain, Mind, and Body.
Brain plasticity.

Neuroanatomy and Brain Physiology applied to Marketing.
Brain bioelectricity.
Brain biochemistry. Neurotransmitters and Hormones. Influence on behavior.

Perception and the senses. Subliminal perception.
Pre-attention and attention processes.
Pleasure and reward systems.
Affective processes (Emotions and feelings).
Emotional dimensions. Somatic markers.
Memory processes.
Consolidation, storage, recognition, forgetting and retrieval.
Types of memory.
Information processing and decision making.
Stages of decision making.

Needs, Desires, Motivation and demand for products and services.
The Consumer Decision-Making Process.
The “mind-thought, idea-behavior-action” correlation.
Hierarchy of needs.
Buying Behaviors: Influencing Factors.
Suggestive-Persuasive Influence Processes. The laws of persuasion.
Stages in the Customer Decision Process.

Finance.
Ethics.
Neuro-coaching for Leadership.

The senses and sensory experience.
How do the different senses work? (Sight;Smell; Touch; Taste; The ear)
Sound and music: origin and perception.
Music and emotion: musical neurobiology.
What is the role of music in marketing
The influence of musical parameters: physiological, cognitive and behavioral effects.
Audio-Branding.
Outline of a purchasing process.
Examples of real implantations.

The Mental Toughness methodology.
Attentional focus practices.
Visualization Practices.
Positive Internal Dialogue Practices.
Breathing Practices, Progressive Relaxation and Autogenic Training.

The logic of Marketing.
What is leadership? Leadership facets.
The mentor and coach leader
Neuro-leadership for high performance.
Brain, cells and brain networks. The brain as a whole.
Energy and information in management for high performance.
Brain plasticity as the basis of mental training for self-development.
Mirror neurons and relationships.
The pleasure and reward system in motivation processes.
Emotions and feelings: their importance in leadership.

Self-organized and self-managed teams. Management and leadership. How to give feedback and make effective criticism.
The corporate culture and the ideal ecosystem for motivation, creativity and innovation.
Training, Development and Performance.
Reflections on Key Business Aspects: purpose, culture, motivational work environment and climate, strategy, teams, relationships, remuneration, execution and high performance, and technology.

The driving purpose.
Regulate behaviors by transcendental values.
Positive and negative thinking.
Realistic optimism.
Build effective work habits.
Emotional Intelligence.
Empathic-affective communication.
Resolution of negative conflicts.
Body language and verbal language.
Fight harmful stress and be resilient.

Presentation and debate on practical cases of success in both Marketing ON and Off, according to concepts and experiences developed throughout the master’s degree.
Presentation and debate on practical cases of success in turbulent and disruptive times, and the Covid crisis, according to concepts and experiences developed throughout the master’s degree.

Mentoring and monitoring of the individual work of each student. Suggestions, recommendations and practical advice.