MASTER IN NEUROMARKETING

Format

Full time

Campus

Barcelona

Credits

60 ECTS

Modality

Online, Hybrid, Campus

Idioma

English

Next Intake

January 2023

Precio Presencial
16.000 €

Precio Hybrid
9.300 €

Precio Online
4.500 €

Apply Online

MASTER IN NEUROMARKETING

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MASTERS IN NEUROMARKETING

Master in Neuromarketing is aimed to help to understand better the consumer behaviour and and create products and servicies required by the market and incudes such disciplines as: Sensory Perception and Marketing, Marketing Keys , Market Research: Traditional Methods vs Neuromarketing, Offline VS Online Neuromarketing.

Neuromarketing is a discipline that helps to prevent the most common failures and mistakes in the world of marketing, allowing you to adapt your business to the current world situation, create new products tailored to consumer needs, and develop optimal marketing strategies to grow successfully. .

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Marketing Department

Digital Marketing Department

Entrepreneurs

Team Leaders

International Departments

Social Media Management

Marketing Department

Digital Marketing Department

Entrepreneurs

Team Leaders

International Departments

Social Media Management

Bloggers

Finance

Others

Next Intakes

Online	Hybrid	On-Campus
OCT 23	OCT 23	OCT 23
NOV 23	NOV 23
JAN 24	JAN 24	JAN 23
FEB 23	FEB 24
MAR 23	MAR 23	MAR 24
APR 24	APR 24

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Accreditations

Admission steps

Documentos

Video Interview

Benefits

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Benefits of Studying with us

1. Creativity & Innovation

The Neuroscience Business School's programs adapt to the needs of the labor market, providing innovative tools that increase competencies, skills and abilities for creativity, innovation, efficiency in processes and effectiveness in achieving objectives.

2. Creativity & Innovation

3. Professional Network

In all the programs, there are classes and different activities such as visits to companies and other complementary ones such as video forums and complementary updating activities.

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Our Student Profile

Our students are amazing. Really! We are very proud. We love people interested in studying, who want to know more and proactively take advantage of the knowledge and experiences of our teachers. We like people who want to develop and enhance their skills.

We like creative people who want to make the world a better place, and who, for this, want to succeed both in the organizational, professional and personal fields. People who want to apply cutting-edge things based on applied neuroscience, in disruptive and turbulent times, extremely complex, uncertain, and volatile, which requires courage, serenity, responsibility, integrity and honesty.

Program

Introduction to Neuromarketing.
Neuroscience,
Neuroeconomics,
Marketing & Neuromarketing and Neurosales.
The Triune Brain.
Brain, Mind, and Body.
Brain plasticity.

Neuroanatomy and Brain Physiology applied to Marketing.
Brain bioelectricity.
Brain biochemistry. Neurotransmitters and Hormones. Influence on behavior.

Perception and the senses. Subliminal perception.
Pre-attention and attention processes.
Pleasure and reward systems.
Affective processes (Emotions and feelings).
Emotional dimensions. Somatic markers.
Memory processes.
Consolidation, storage, recognition, forgetting and retrieval.
Types of memory.
Information processing and decision making.
Stages of decision making.

Needs, Desires, Motivation and demand for products and services.
The Consumer Decision-Making Process.
The “mind-thought, idea-behavior-action” correlation.
Hierarchy of needs.
Buying Behaviors: Influencing Factors.
Suggestive-Persuasive Influence Processes. The laws of persuasion.
Stages in the Customer Decision Process.

Finance.
Ethics.
Neuro-coaching for Leadership.

The senses and sensory experience.
How do the different senses work? (Sight;Smell; Touch; Taste; The ear)
Sound and music: origin and perception.
Music and emotion: musical neurobiology.
What is the role of music in marketing
The influence of musical parameters: physiological, cognitive and behavioral effects.
Audio-Branding.
Outline of a purchasing process.
Examples of real implantations.

The Mental Toughness methodology.
Attentional focus practices.
Visualization Practices.
Positive Internal Dialogue Practices.
Breathing Practices, Progressive Relaxation and Autogenic Training.

The logic of Marketing.
Targeting, market segmentation and positioning.
The P’s and C’s of Marketing.
Branding. Differentiate or die.
Relationship Marketing.
Sensory Marketing.

Market Research. Traditional tools: Surveys, Focus Group, Interviews and Consumer Panel, among others.
Neurological and psychophysiological techniques (Eye Tracking, EEG, fMRI etc)
Indicators for analysis, examples and interpretation of results. Correlations between results of techniques and applications in marketing practice.

The digital and brain age.
Technological disruption.
Digital Marketing.
E-Marketing, e-business, e-commerce concepts.
Neuro E-marketing.
Online processing of information.
Online purchasing process.
Channel integration. Omnichannel.
Websites: (the Priming on the web pages; visual attention on web pages; first impression on a web page).
Aesthetics, color and complexity.
Levels of support for care in the interface of a web page.
On/offline advertising
Advertising and emotions
Persuasion in Online Advertising.
The placebo effect of online advertising.
How to build lasting memories with Online Advertising.
Communication with the client and Social Networks (RRSS).

Presentation and debate on practical cases of success in both Marketing ON and Off, according to concepts and experiences developed throughout the master’s degree.
Presentation and debate on practical cases of success in turbulent and disruptive times, and the Covid crisis, according to concepts and experiences developed throughout the master’s degree.

Mentoring and monitoring of the individual work of each student. Suggestions, recommendations and practical advice.