Alumni success

Pep has led Maxchief Europe in Barcelona since 2008. The company sells folding furniture in more than 80 countries through ZOWN, for events and hospitality professionals, and NEWSTORM, for the home. In 2017 it also acquired HORTALIA, a leader in urban gardens. Beyond the company, Pep mentors and invests in young businesses. He is President of the Barcelona Chamber of Commerce delegation in Vallès Oriental and President of the Unió Empresarial Intersectorial. A firm believer in creativity and lifelong learning, he brought neuromarketing into a business that sells to very different customers across dozens of markets.

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Mary has worked in marketing for more than 17 years, across international education, fintech, nutraceuticals and digital businesses. She is Marketing Director at Renue By Science in California and has been fractional CMO for TEFL Barcelona since 2022. In 2025 she founded the International Neuromarketing & Neurosales Association (INN Association) in London. The association aims to set professional standards for marketers and salespeople who apply behavioural science and neuroscience in their work. Her final project at Neuro Business School was Just Teach Method, a subscription platform of ready-to-use English lessons for teachers.

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Felip comes from a fifth-generation hotel family and has run the five-star Rigat Park Hotel in Lloret de Mar since 1991. He holds a degree in economics and business and has more than 30 years in tourism. He has also served the local industry as a board member and former vice president of the Lloret de Mar Hoteliers’ Association. After three decades at the top of his field, he chose the Master in NeuroMarketing to keep learning and bring new thinking about guest experience into a sector he knows deeply.

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Lourdes began her media career at 17 and has spent more than 25 years as a journalist and news presenter at Telecorporación Salvadoreña. In 2013 she founded Lourdes Lara Consulting, where she mentors professionals, entrepreneurs and leaders on personal branding and communication. Her regular content on leadership, communication and applied neuroscience has made her one of El Salvador’s most followed voices on LinkedIn. She was ranked first in four LinkedIn categories in the country by Favikon. Her work shows how neuroscience can make communication both more human and more effective.

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Edward is an executive coach and speaker who helps high-performing leaders, especially neurodivergent leaders, sustain strong performance under pressure without burning out. In 2022 he founded Limitless Development in Colorado Springs, where he brings together leadership development and applied neuroscience. He holds the MCC (Master Certified Coach) credential, the highest level awarded by the International Coaching Federation. His NEURO MBA, completed in 2025, gave his coaching a deeper grounding in how the brain handles pressure, focus and decisions.

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Alvaro is an SEO leader who has scaled organic growth in some of the most competitive online sectors. He started in Barcelona, where he set up his own digital marketing agency and led digital marketing for the international EXPOELEARNING events in Madrid and Latin America. After moving to London, he spent almost five years at Entain, shaping global SEO strategy for the group’s major brands. In 2025 he founded The Head of SEO, a consultancy focused on SEO, AI-driven strategy and international expansion. He also teaches SEO and digital marketing at City, University of London and IEBS, and sits on the board of UOC Alumni London. His work shows that good search strategy starts with understanding how people look for things and decide.

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Ana has six years of experience in digital marketing across healthcare, retail, ticketing, hospitality and B2B eCommerce, most of it for the US market. She led digital marketing at Sistina Oftalmologija (Svjetlost Group) and the digital team at Clip Media Group, and was Head of Content for Women in Tech Global. Today she runs her own freelance practice and builds AI systems that automate everyday marketing work. In 2026 she was shortlisted by Women in Marketing CEE. At NEURO Business School she researched how neuroscience and AI can explain why consumers adopt sustainable products. She says the degree shapes how she approaches every campaign.

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Eduardo is a sales trainer, certified coach and speaker who has run Treinador de Vendas since 2019. He helps commercial teams reach high performance by putting the customer at the centre of the sales process. After the Master in NeuroMarketing, he co-founded Interneuron Solutions in 2026. The company translates cognitive, emotional and social neuroscience into frameworks for decision-making, leadership and sales. He has also returned to Neuro Business School as a guest lecturer, sharing what he applies in the field with new students.

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Ekaterine joined Nestlé as a Business Development Intern at Purina, and within a year she was managing Nescafé. As Brand Manager for the Caucasus, she leads the brand’s strategy across Georgia, Azerbaijan and Armenia. Her work runs from new product launches such as Coffee-mate to large consumer campaigns built on brand health research. She came to NEURO Business School looking for a scientific way to test campaign impact before launch. Her final project turned that into practical guidance: neuroscience-based principles for clearer, more effective marketing visuals. Her next goal is to help build the field of neuromarketing in Georgia.

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With a background in law, Maria Alexandra has built her career in justice, security and international cooperation. Since 2022 she has been a Senior Project Coordinator at Europol in The Hague. There she manages strategic analysis, capacity building and organised crime projects in the MENA region and the Western Balkans. Before Europol, she worked with the European Commission, the Romanian Ministry of Interior and the Romanian National Police. Her final project at NEURO Business School looked at how neurobusiness factors shape ethical decision-making and value creation in project management. It connects directly to her goal of bringing behavioural science into leadership in international law enforcement.

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Alejandro works where consumer insight meets business planning. At Coca-Cola Europacific Partners in Norway, he managed categories for national and key accounts. He used shopper behaviour and market data to shape the brand’s position at the point of sale. Since 2024 he has led market analysis and forecasting in Oslo at Coop Norge Industri, the company behind the own brands of one of Norway’s largest grocery groups. His path shows how understanding shopper decisions turns into data-driven strategy at scale.

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Ashraf has built her career where aviation operations meet digital innovation. After studying mechanical engineering at the Royal Institute of Technology in Stockholm, she spent more than 12 years at SAS, rising to Manager of Mobile Solutions. She then led Electronic Flight Bag systems at Qatar Airways and digitalisation projects at DHL Express. Today she is Environmental Strategy Lead at SITA, where she leads SITA Eco Mission, a tool that helps airlines automate emissions reporting and plan their sustainability strategy. She speaks at international events such as Mobile World Congress and sits on the Advisory Board of Entrepreneurs Without Borders. Her final project at Neuro Business School was a platform designed to make digital solutions more accessible to the aviation industry.

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Aina graduated in Psychology from the University of Barcelona and came to NEURO Business School to turn her understanding of the mind into marketing practice. Her final project, SENTIENCE, designed sensory-based therapy experiences for both physical and online settings, combining psychology, neuroscience and sensory design. Today she works in marketing at Institut Gestalt in Barcelona, connecting psychological insight with how people experience a brand.

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Alaa started at Publicis Groupe in Jordan as a performance marketing intern in 2023 and was promoted to Senior Executive in 2025. The role covers paid campaigns across Meta, TikTok, LinkedIn and DV360 for one of the world’s largest advertising groups. Alaa’s interest has always been the human behaviour behind the numbers, and the Master in NeuroMarketing added the science to it. The final project, a coffee house concept combining sensory experience, AI and emotional branding, shows how Alaa connects data with emotion.

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James has spent more than 15 years building brands in Macau’s hospitality and entertainment sector. Before his current role he held senior communications roles at Galaxy Entertainment Group and Suncity Group. Today he leads marketing at Hotel Central Macau, a landmark hotel restored by Lek Hang Group that has won international heritage awards. He also teaches as an adjunct lecturer at the Macao University of Tourism. His final project at NEURO Business School used Hotel Central as its case, exploring how neuro-narratives turn psychological distance into emotional connection in luxury branding. It is research he applies directly to the brand he manages.

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