Master in
Neuromarketing
-
Campus
BarcelonaModality
Online, Hybrid, On campus -
Language
EnglishDuration
1 academic year
Specifics
At NBS – Neuro Business School, the Master in Neuromarketing is a one year, career‑focused masters degree that blends psychology, marketing, and technology to help you understand how and why consumers make decisions. You’ll learn to apply neuro marketing insights to create real emotional connections with your audience and design strategies that truly influence behavior.
You can study the program fully online, in a hybrid format with two months in Barcelona, or entirely on campus giving you the flexibility to learn the way that fits your life.
This practical master teaches you to use neuromarketing tools adapted to real business budgets, helping you reduce costs, improve results, and deliver better experiences for your clients.
Built on our signature three‑circle method—business, psychology, and technology—the program prepares you with a future proof marketing mindset that grounded in neuroscience.
The Master in Neuromarketing at NBS is accredited by the UVic – Universitat Central de Catalunya. (UVic‑UCC), a respected public university in Spain.
Program Objectives
• Analyze consumer behavior using neuroscience principles to understand how emotions, cognition, and decision‑making shapes preferences, an essential skill in the Master in Neuromarketing at NBS.
• Develop advanced marketing skills by applying neuromarketing and neuro marketing techniques to design campaigns that truly influence audience behavior.
• Use data analysis and neuroscientific research methods to optimize strategies and improve performance across real business scenarios, core competencies of this masters degree.
• Create emotionally engaging and persuasive marketing content grounded in psychology and cognitive science, preparing you for high‑impact roles in modern marketing.
• Develop advanced marketing skills by applying neuromarketing and neuro marketing techniques to design campaigns that truly influence audience behavior.
• Use data analysis and neuroscientific research methods to optimize strategies and improve performance across real business scenarios, core competencies of this masters degree.
• Create emotionally engaging and persuasive marketing content grounded in psychology and cognitive science, preparing you for high‑impact roles in modern marketing.
