Master in
Neuromarketing

Acquire a new practical vision of marketing aimed at scientifically understanding how the brain and the mind of the consumer works.

Main subjects:

1. Sensory Marketing Strategies
2. Consumer Behavior Analysis
3. Cross-Modal Integration

Learn and apply the functional basis of the brain and the nervous system to understand consumer behaviour.

Main subjects:

1. Neuroeconomic Decision-Making
2. Neuropsychology of Leadership
3. Neuroethics in Business

Understand how key areas of the brain work and apply in providing answers to many of leadership’s most disruptive challenges.

Main subjects:

1. Neuroscience of Leadership Styles
2. Neurofeedback for Leadership Development
3. Neuroleadership in Change Management

Learn how our brain responds to marketing stimuli in order to understand and try to affect the behaviour of the consumer.

Main subjects:

1. Neurocognitive Processes in Decision-Making
2. Neuromarketing Tools and Analytics
3. Neurobiology of Brand Loyalty

Discipline of planning, executing, and controlling a series of tasks and activities to achieve specific goals within defined constraints such as time, budget, and resources.

Main subjects:

1. Project Management in Startups
2. Key Performance Indicators (KPIs) Analysis
3. Entrepreneurial Project Planning

Applies neuromarketing key principles to the digital world (websites, social networks) to a better understanding of customers’ needs.

Main subjects:

1. Ecommerce Strategies
2. Advanced Digital Advertising
3. Creation of digital advertising

Learn how to statistically combine traditional marketing research data with neuromarketing research data.

Main subjects:

1. Neuromarketing Experimental Design
2. Data Analysis in Neuromarketing
3. Neuromarketing Ethics and Compliance

Learn how to use neuro biometric equipment to know your customers’ unconscious emotional responses to marketing stimuli.

Main subjects:

1. Biometric Data Collection
2. Neurobiometrics in User Experience (UX) Design
3. Neurobiometric Analysis Tools

The graduate student applies the different topics learned during the Master in an original and feasible Business Plan or Thesis.