Master in
Neuromarketing

Campus
Barcelona

Modality
Online, Hybrid, On campus
Language
English

Duration
1 academic year

Specifics

The Master in Neuromarketing at NEURO Business School is a one-year, career-focused program that combines psychology, marketing, and technology. You’ll learn how and why consumers make decisions—and how to apply this knowledge to create emotional connections with your audience.

You can study online, hybrid (with 2 months in Barcelona), or fully on campus.

This practical program teaches you to use neuromarketing tools adapted to real business budgets—helping you reduce costs, improve results, and make your clients happier.

Built on our unique three-circle method—business, psychology, and technology—you’ll graduate with a future-proof marketing mindset.

The program is accredited by the University of Vic – Universitat Central de Catalunya (UVic-UCC), a public university in Spain.

Program Objectives

• Analyze and apply neuroscience principles to understand consumer behavior and preferences.
• Develop advanced skills in crafting marketing campaigns using neuromarketing techniques.
• Utilize data analysis and neuroscientific research methods to optimize marketing strategies.
• Create emotionally engaging and persuasive marketing content based on cognitive science.

Targeted Skills

A foundational understanding of neuroscience principles and how they relate to decision-making

The ability to critically assess business processes and strategies to identify potential sources of waste

The capacity to lead and motivate teams in implementing waste reduction initiatives.

A foundational understanding of neuroscience principles and how they relate to decision-making

PROGRAM

Acquire a new practical vision of marketing aimed at scientifically understanding how the brain and the mind of the consumer works.

Main subjects:
1. Sensory Marketing Strategies
2. Consumer Behavior Analysis
3. Cross-Modal Integration
Learn and apply the functional basis of the brain and the nervous system to understand consumer behaviour.

Main subjects:
1. Neuroeconomic Decision-Making
2. Neuropsychology of Leadership
3. Neuroethics in Business
Understand how key areas of the brain work and apply in providing answers to many of leadership’s most disruptive challenges.

Main subjects:
1. Neuroscience of Leadership Styles
2. Neurofeedback for Leadership Development
3. Neuroleadership in Change Management
Learn how our brain responds to marketing stimuli in order to understand and try to affect the behaviour of the consumer.

Main subjects:
1. Neurocognitive Processes in Decision-Making
2. Neuromarketing Tools and Analytics
3. Neurobiology of Brand Loyalty
Discipline of planning, executing, and controlling a series of tasks and activities to achieve specific goals within defined constraints such as time, budget, and resources.

Main subjects:
1. Project Management in Startups
2. Key Performance Indicators (KPIs) Analysis
3. Entrepreneurial Project Planning
Applies neuromarketing key principles to the digital world (websites, social networks) to a better understanding of customers’ needs.

Main subjects:
1. 1. Ecommerce Strategies
  2. Advanced Digital Advertising
  3. Creation of digital advertising
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Learn how to statistically combine traditional marketing research data with neuromarketing research data.

Main subjects:
1. Neuromarketing Experimental Design
2. Data Analysis in Neuromarketing
3. Neuromarketing Ethics and Compliance
Learn how to use neuro biometric equipment to know your customers’ unconscious emotional responses to marketing stimuli.

Main subjects:
1. Biometric Data Collection
2. Neurobiometrics in User Experience (UX) Design
3. Neurobiometric Analysis Tools

Program
strenght

100%

graduate employment rate

97%

completion rate

83%

overall student satisfaction

100%

international students

2 months

first job offer after graduation in

90%

internship/work while studies

TOP1

RANKING IN Barcelona 🇪🇸

Get full information

Next Intakes

Online / Hybrid

October 2025
January 2026
March 2026

On-Campus

October 2025
January 2026
October 2026

Online Consultation

Career Opportunities

Career Opportunities after the Master in Neuromarketing

Digital Marketing & Social Media Management
Brand Strategy & Marketing Research
Project Management & Neuroleadership
Business Development in International Companies
Sales & Customer Experience Management
Neuromarketing Consulting
Risk and Consumer Insights Analysis
E-commerce & Online Business Management
Entrepreneurship & Startup Development
Management roles in private and public organisations

Master in Neuromarketing: Key Advantages for Your Career

Unique mix of skills – Learn business, psychology, and technology together to understand customers better.
Practical tools – Use neuromarketing methods you can apply right away to grow sales and improve results.
Flexible study options – Online, hybrid with time in Barcelona, or fully on campus.
Real business focus – Everything is designed for real work situations, not just theory.
International diploma – Accredited by the University of Vic – Universitat Central de Catalunya (UVic-UCC).
Learn from experts – Taught by professionals who work in marketing, neuroscience, and business.

Contact our school representative

Accreditation of NEURO Business School

Accreditation

Diploma from Neuro Business School, Degree accredited by the Swiss School of Business Research (SSBR), a university recognized by EduQua

Accreditation

Diploma from Neuro Business School, Degree accredited by the
VIC.

QS Stars is a rating system that helps you select the right university based on your interests. It provides a detailed look at an institution, identifying which universities rate highest in the specific topics that matter to you, like facilities, graduate employability, social responsibility, inclusiveness, and more.

Where our students work:

Professors of NEURO Business School

Cristian Salomoni

Nonverbal communication expert and NBS professor

Harseerat Kaur

University Professor\ Neuro- Marketer
"Extremely motivated and Emotionally Intelligent businesswoman awarded with the degrees of MBA International Business from EU Business School."

Oriol Vila

Actor, director, playwright screenwriter
Has been nominated for the Goya Award for Best New Actor for the film All the Songs Talk About Me."

Irina Kaplunova

Enterprise & Business Agility Coach | Professional Facilitator | Transformation Consultant
“I help companies thrive! Building a system of sustainable change management that enables adaptiveness, efficiency and engagement of teams”

Luis Santamaria

Coach Psychologist - specialized in Neuroleadership and Neurosales. Partner-Coach & Consultant at transFormaPartnering
“All people have extraordinary potential, often waiting to manifest. Helping the people with whom I interact, personally or professionally, to manifest that potential is what drives me every morning to get going and face the day with enthusiasm and energy.”

Yunus Yagiz

Sales Enablement -Training & Knowledge Management - L&D - Onboarding & Role Related Trainings - Project Management
Digital marketing and Google ads expert

Pablo Filomeno Farrerons

Co-Founder & CEO at Feeder, NBS lecturer

Laura Ulysse

Doctor in Computational Neuroscience - Lecturer at NBS
“I describe myself as a dynamic and optimist person. I like to constantly face new and different challenges and work hard to achieve them.”

Chris Peart

Business English Professor

Isidro Garcia

Spanish Professor
"Has been nominated for the Goya Award for Best New Actor for the film All the Songs Talk About Me."

José Antonio Lanau

Finance Professor
"Economist, M.Sc. Tech Management, Ph.D. Candidate: Knowledge Economy I teach Chairs in Economics, Finance & Management in New Tech."

Blas Pezzotti

Entrepreneur and University Collaborator with more than 20 years of experience in Sales Management, Distribution Channels, Product Marketing and Team Management.

Prateep Som

NBS lecturer, BSci Neuroscience | MSc Neuromarketing

Diana Deca

CEO neurobotx, NBS lecturer

Omid Asgari

Associate Professor | Founder @ Brainbox

Erkin Efendiev

Founder @ MESA VERDE

Katerina Kuzyarina

Existential Analyst, Neuropsychologist

Tuition Fees

On Campus

16,000€
Hybrid

9,300€
Online

4,500€

NBS Community

Student Organizations at NBS

Faculty and Staff

Events and Activities

GET IN TOUCH

Student Organizations at NBS

Student Organizations at NBS:

“Join vibrant student organizations that foster community, leadership, and professional development. Engage in diverse clubs and societies dedicated to various business disciplines, promoting networking opportunities, skill-building workshops, and collaborative initiatives.”

Faculty and Staff

Faculty and Staff:

“Meet our esteemed faculty and staff, a team of seasoned professionals and industry experts dedicated to nurturing academic excellence and practical insights. Our faculty brings a wealth of knowledge and experience, providing mentorship and guidance to shape future business leaders.”

Events and Activities

Events and Activities:

“Experience a dynamic calendar of events and activities designed to enrich your academic journey. From industry talks and workshops to networking sessions and cultural celebrations, our diverse range of events offers opportunities for learning, engagement, and fostering connections within and beyond the campus.”