Ever wondered what a normal day actually looks like for one of our students? Mariia is a Digital Marketing Specialist by day and a Neuromarketing student by evening. Here’s how she makes it work.
What’s a Typical Morning Like for a Working Student?
Her day starts at her desk, hours before she ever sets foot on campus. “For the first two hours I answer emails, plan content, and work on different marketing tasks,” she says. Most days bring one or two content shoots on top of that. Once she’s done for the day, she heads to Neuro Business School for class.
What Happens Before Class Even Starts?
Before class, Mariia grabs a coffee, catches up with classmates, and often ends up talking through whatever project is due next, all before the lecture even begins. “It’s always nice to catch up with everyone before the lecture starts,” she says. It’s a small window, but after a full day of work, it’s the reset that gets her into the right headspace for class.
What Class Actually Changed the Way She Sees Her Own Job?
One session has stuck with her more than any other: consumer decision-making. “We discussed how emotions influence buying behavior much more than logic,” Mariia explains. For someone who plans marketing content professionally, that wasn’t just an interesting lecture, it was something she could apply the very next morning, back at her desk.
“It completely changed the way I think about marketing,
because people don’t always buy for rational reasons.”
What’s It Like Combining Completely Different Backgrounds on a Group Project?
Her last group project asked the class to build a marketing strategy using neuroscience principles, and the real value wasn’t the assignment itself. It was the mix. “Everyone had different ideas and backgrounds, so it was really interesting to combine them into one project,” she says, and the brainstorming, watching how differently each person approached the same problem, was her favorite part of the whole thing.
What Happens After Class?
Photo by Krisztián Korhetz on Unsplash
By the time class ends, it’s been a long stretch since that first email of the morning. Some evenings she’ll still make it to the gym; on the busier ones, she heads straight home to rest before doing it all again the next day. Either way, Barcelona makes the pace easier to sustain. “People would be surprised by how easy it is to balance studying, work, and enjoying the city,” she says. “Even after a busy day you can still go for a walk by the beach or meet friends.”
Why She Chose NBS
For Mariia, the decision came down to how the program actually teaches. “We don’t just learn theory, we learn how to apply neuroscience to real business and marketing situations,” she says. It’s the kind of practicality built into the Master in NeuroMarketing, and it’s what made the difference for someone already working in the field.
Curious what a day at Neuro Business School could look like for you? Get in touch – we’d love to hear from you.
