Unlock the Hidden Beliefs That Shape Your Success!

How invisible assumptions shape performance, confidence & growth For the first time in Barcelona, bestselling author Nir Eyal reveals why most performance problems aren’t tactical — they’re belief problems. If you care about productivity, leadership, and growth, this session will change how you see your limits. Most professionals don’t fail because they lack talent or discipline. They struggle because of hidden assumptions about what they’re capable of. In this keynote at NEURO Business School, Nir Eyal — author of Hooked and Indistractable — explains how the beliefs we carry shape our stress, confidence, decisions, and results. Drawing on neuroscience and behavioral science, he introduces a simple but powerful idea: Beliefs are tools, not truths. When you learn to examine them, you expand what’s possible. WHAT YOU’LL WALK AWAY WITH • A practical tool to challenge limiting beliefs • Greater clarity in high-stakes decisions • Less hesitation and self-doubt • Stronger confidence and agency EVENT DETAILS 📍 NEURO Business School, Barcelona 🗣 Talk in English 🎟 Free event | Limited seating ✍ Book signing after the keynote Beyond Belief is currently in pre-sale. Copies of Indistractable (Spanish edition) will be available for signing.