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Bachelor in
Neuromarketing

  • Campus
    Barcelona
    Modality
    On campus
  • Language
    English
    Duration
    3 academic years
Online Consultation

    Specifics

    Explore the captivating world where psychology meets marketing in our Bachelor's program in Neuromarketing. Discover the science behind why people choose certain products and brands. Learn how our brains work when making buying decisions. Dive into creating exciting marketing plans that truly resonate with customers on a deep level. Join us to unravel the secrets behind successful marketing and understand how to connect with people in a whole new way!

    Program Objectives

    • Understand the psychology behind consumer behavior.
    • Develop skills in creating effective marketing strategies based on neuroscience insights.
    • Gain hands-on experience in designing campaigns that resonate with target audiences.
    • Learn to analyze data to understand consumer preferences and trends.

Targeted Skills

Neuroscience Knowledge: A foundational understanding of neuroscience principles and how they relate to decision-making and behavior in business settings.
Critical Thinking: The ability to critically assess business processes and strategies to identify potential sources of waste.
Problem-Solving: Developing innovative solutions to reduce waste and improve efficiency based on neurological insights.
Communication Skills: Effectively conveying neuroscientific findings and waste reduction strategies to colleagues and stakeholders in a clear and understandable manner.
Leadership: The capacity to lead and motivate teams in implementing waste reduction initiatives.
Project Management: The ability to plan, execute, and monitor waste reduction projects effectively.
Neuromarketing: Understanding consumer behavior from a neurological perspective to minimize marketing-related waste.
Neurofeedback: Knowledge of neurofeedback techniques to enhance employee performance and reduce cognitive waste.
Neuroplasticity Understanding: Recognizing the brain's ability to adapt and change, which can inform strategies for reducing cognitive waste.
Consumer Behavior Analysis: Analyzing consumer choices and preferences based on neurological insights to reduce waste in product development and marketing.
Neurological Testing: Familiarity with various neurological testing methods and tools for assessing cognitive performance and detecting waste.
Neurodiversity Awareness: Recognizing and accommodating neurodiversity in the workplace to optimize talent and reduce cognitive waste.
Conflict Resolution: Managing conflicts that may arise during waste reduction initiatives with a focus on collaboration and problem-solving.
Sustainability Awareness: Understanding the environmental impact of business practices and incorporating sustainable principles into waste reduction strategies.

PROGRAM

Next Intakes

On-Campus
  • October 2024
  • January 2025
  • October 2025
Online Consultation

Career Opportunities

Graduates with this degree possess a unique skill set that allows them to apply insights from neuroscience
  • Business development in International organisations.
  • Project Management, Neuroleadership.
  • Marketing research departments.
  • Risk and customer analysis roles (in banking, distance selling companies, insurance companies, etc.).
  • Control and management services.
  • E-commerce
  • Private and public organisations (hospitals, Social Security, employment agencies, chambers of
    commerce,
    local
    authorities, etc.).
Targeted Professions. Upon completion of the program, you'll be well-prepared for the following professions
  • Entrepreneur.
  • Neurobusiness Consultant.
  • Neuroleadership Coach.
  • Digital Marketing Specialist/Marketing Research Analyst.
  • Customer Research Manager/ Consumer Behaviour Analyst.
Contact our school representative

Where our students work:

NBS professors

Cristian Salomoni
Nonverbal communication expert and NBS professor
Harseerat Kaur
University Professor\ Neuro- Marketer
"Extremely motivated and Emotionally Intelligent businesswoman awarded with the degrees of MBA International Business from EU Business School."
Oriol Vila
Actor, director, playwright screenwriter
Has been nominated for the Goya Award for Best New Actor for the film All the Songs Talk About Me."
Irina Kaplunova
Enterprise & Business Agility Coach | Professional Facilitator | Transformation Consultant
“I help companies thrive! Building a system of sustainable change management that enables adaptiveness, efficiency and engagement of teams”
Luis Santamaria
Coach Psychologist - specialized in Neuroleadership and Neurosales. Partner-Coach & Consultant at transFormaPartnering
“All people have extraordinary potential, often waiting to manifest. Helping the people with whom I interact, personally or professionally, to manifest that potential is what drives me every morning to get going and face the day with enthusiasm and energy.”
Yunus Yagiz
Sales Enablement -Training & Knowledge Management - L&D - Onboarding & Role Related Trainings - Project Management
Digital marketing and Google ads expert
Pablo Filomeno Farrerons
Co-Founder & CEO at Feeder, NBS lecturer
Laura Ulysse
Doctor in Computational Neuroscience - Lecturer at NBS
“I describe myself as a dynamic and optimist person. I like to constantly face new and different challenges and work hard to achieve them.”
Chris Peart
Business English Professor
Isidro Garcia
Spanish Professor
"Has been nominated for the Goya Award for Best New Actor for the film All the Songs Talk About Me."
José Antonio Lanau
Finance Professor
"Economist, M.Sc. Tech Management, Ph.D. Candidate: Knowledge Economy I teach Chairs in Economics, Finance & Management in New Tech."
Blas Pezzotti
Entrepreneur and University Collaborator with more than 20 years of experience in Sales Management, Distribution Channels, Product Marketing and Team Management.
Joan Albert Garcia Moga
Creativity and Innovation Manager at Area Training and Consulting, S.L, NBS lecturer

Explore latest technologies at the class:

NEURO Business School focuses on integrating technology and innovation into business education. We aim to stay ahead in the dynamic field of neuromarketing. Through partnerships with leading companies, we provide unique learning experiences using cutting-edge technologies. Our curriculum and research center around Eyetracking and Electroencephalography (EEG).

  • What is Eyetracking?

    Eyetracking is a sophisticated technology that monitors and records eye movements and gaze points. It enables us to understand precisely where a person's eyes focus and how they move across a visual stimulus, such as an advertisement or a webpage.

  • What is EEG?

    Electroencephalography (EEG) is a non-invasive technique that records electrical activity in the brain. It measures brainwave patterns and provides insights into cognitive processes, emotions, and reactions.

Tuition Fees

  • On Campus
    7,000€
  • Per Instalments
    8,400€

NBS Community

Student Organizations at NBS
Faculty and Staff
Events and Activities
GET IN TOUCH
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Student Organizations at NBS
Student Organizations at NBS:

“Join vibrant student organizations that foster community, leadership, and professional development. Engage in diverse clubs and societies dedicated to various business disciplines, promoting networking opportunities, skill-building workshops, and collaborative initiatives.”

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Faculty and Staff
Faculty and Staff:

“Meet our esteemed faculty and staff, a team of seasoned professionals and industry experts dedicated to nurturing academic excellence and practical insights. Our faculty brings a wealth of knowledge and experience, providing mentorship and guidance to shape future business leaders.”

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Events and Activities
Events and Activities:

“Experience a dynamic calendar of events and activities designed to enrich your academic journey. From industry talks and workshops to networking sessions and cultural celebrations, our diverse range of events offers opportunities for learning, engagement, and fostering connections within and beyond the campus.”

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GET IN TOUCH
GET IN TOUCH

if you still have questions, please contact us.

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Explore Our Campus

Take a visual tour around our modern campus, classrooms, and facilities, where the synergy of innovation and education thrives

The admission process

  • 1. Application
    & Admission
  • 2. Video
    interview
  • 3. Application
    result
  • 4. Registration FEE
    and final payment
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