Why Study Neuromarketing at Neuro Business School (Asociated with Universitat de Vic and Listed in RUCT)

“Neuromarketing is the application of neuroscience and psychology to understand consumer decision-making”Roger Dooley, bestselling author of Brainfluence.

At NEURO Business School (NBS) in Barcelona, we go one step further: we don’t only teach what neuromarketing is — we teach you how to apply it in real business contexts. This is what makes NBS unique.

An Accredited, Recognized Institution

Trust is essential in education. NEURO Business School is officially validated by Universitat de Vic – Universitat Central de Catalunya, one of Spain’s respected universities.

The program is delivered at NEURO Business School is an associated center of Universitat de Vic – Universitat Central de Catalunya (UVic-UCC) listed in the Spanish Registry of Universities, Centres and Degrees (RUCT) with code 060.

Beyond Theory: From Ideas to Impact

Many institutions talk about neuromarketing. At NEURO Business School, our students use it.

Graduates launch startups, optimize marketing strategies for global brands, and lead innovative projects. From Coca-Cola’s brand channel training to individual entrepreneurs scaling their businesses, the outcomes are clear: knowledge becomes measurable results.

Students confirm this in their Google reviews:

“The professors are inspiring and the tools are practical. I was able to apply neuromarketing insights directly in my campaigns.”
“Not only did I learn neuromarketing, I found a strong network of professionals who continue to support me in business.”

The Power of Network and Community

The right network is the key to success. After graduation, NBS students stay connected through an active alumni community, helping each other with new ventures, job opportunities and strategic advice. It’s not just education — it’s a lifelong business ecosystem.

Why Barcelona? The World’s Neuroscience Hub

Studying neuromarketing in Barcelona means being in the heart of innovation:

  • Starlab, pioneers in neuroscience and space technologies.
  • Global startups specializing in neurotechnology and brain-computer interfaces.
  • A city that attracts entrepreneurs, researchers, and investors from all over the world.

This unique environment amplifies the value of an NBS degree.

Exceptional Professors and Practical Learning

Our faculty combines academic excellence with industry leadership. Courses are interactive, fun, and grounded in real-world application. Students don’t just sit in classrooms — they engage in live case studies, neuromarketing experiments, and direct business simulations.

The result? You finish the program not only with knowledge but also with a portfolio of applied projects that make you stand out.

Choosing the Right Neuromarketing Program

When selecting a neuromarketing school, you should look for:

  • Accreditation (NBS is validated by UVic, listed in RUCT).
  • Practical application (NBS teaches you to use neuroscience in sales and marketing).
  • Community and networking (our alumni help each other succeed).
  • Location (Barcelona, the global hub of neuroscience innovation).
  • Student reviews (real impact, real outcomes).

Take the Next Step

If you want more than theory, if you want to learn how to apply neuroscience to business and join a powerful international network, then NEURO Business School is the place to study neuromarketing.

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