Did you know that 95% of purchasing decisions are subconscious? You may not have heard of it, but major brands like Amazon, Coca-Cola, and Netflix use neuromarketing strategies to keep people’s brains focused on their products.
These are effective techniques for understanding how consumers think, thereby boosting sales through the roof (and beyond). If you want to stand out in an increasingly challenging and competitive market, take note of these cognitive tricks that science proves to be effective.
Neuromarketing strategies that help you sell more
Imagine how fantastic it would be to understand how people think before making a purchase decision.
Well, this is a reality if you apply the neuromarketing strategies we’ll describe below, which will help you implement smarter marketing:
1. Choose the Right Colors
Always say yes to color psychology. Without a doubt, colors influence the subconscious and the power of decision-making when making a purchase.
Based on this, you can’t choose a color palette for your brand without analyzing what your customers are looking for and what you want to convey.
However, you should never make the mistake of mixing colors that don’t have enough contrast or using two bright colors at the same time.
The “Power of 9”: Prices Ending in .99 Trick the Subconscious
Most likely, even you’ve been tempted to buy a product because your brain tells you it’s cheaper, just because you saw its price ending in .99, right? (Note: I have.)
For example, if instead of $20 you see that the price is $19.99, your brain processes that it’s cheaper, and a sense of urgency is immediately activated.
So, you can use this neuromarketing strategy to anchor customers to the supposed deals you’re offering.
2. Create Urgency with Words That Activate Rewards
If you want to activate dopamine in people’s brains, just use phrases like “LAST 3 SPOTS” or “OFFER ENDS IN 00:59.”
In fact, a study conducted at Harvard University showed that dopamine, or the desire hormone, is triggered by the loss of an opportunity, also known as FOMO.
3. The Von Restorff Effect
To highlight the uniqueness of your business or brand, there’s a very assertive strategy called the Von Restorff Effect. Why is this technique effective? Well, because the brain remembers what stands out visually best.
If you decide to put it into practice, what you should do is, for example, when publishing a price list, highlight your best option with attractive colors or icons.
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Keep in mind that the brain remembers best what impacts it visually. Therefore, make the most of this neuromarketing strategy, but don’t overuse it.
4. The Power of Mirror Neurons
Use language that reflects the customer’s thoughts. Instead of saying “Our course is good,” say: Tired of not selling? Imagine doubling your customers effortlessly…
This is called neurological magic, since mirror neurons make the customer “feel” the solution before purchasing. What will the result be? Well, conversion will skyrocket.
5. Never leave out the senses.
According to a study published in Dialnet, when you activate two or more senses simultaneously, brand recall increases by 82%. For example, for visual marketing, the color red in your CTA button increases conversions by 34%.
What you should do is use striking contrasts and movements to guide the eye.
And if you focus on the sense of hearing, ads with a soft, female voice have a 20% higher retention rate than those with an unpleasant, male voice.
The trick is to choose one sense to enhance in your next campaign and add at least one sensory detail.
Examples of strategies in the field of neuromarketing
We can’t leave the article without giving you a summary of the main strategies you can use to increase sales and finally get into your customers’ minds:
Here is a table with 10 proven neuromarketing strategies, their scientific foundations, and application examples:
And never forget that small details (colors, words, sounds) trigger subconscious decisions.
What is the importance of neuromarketing in your business?
Neuromarketing has proven to be one of the most effective fields for measuring human sensory and emotional response to the strategies implemented by different brands worldwide.
It’s not just a fad. It’s more about the difference between businesses that survive and businesses that dominate their market.
This means that if you want to sell more with less effort, create irresistible emotional connections, and make decisions based on science, not assumptions, you must fully understand this entire cognitive area.
If this sounds interesting to you and you want to learn more about this fascinating topic, you can opt for any of the training courses we offer, where you’ll have at your fingertips the best neuromarketing tools that will make your business shine like the sun.
References
Universidad Europea: Estrategias de neuromarketing a nivel empresarial.
