Life and everyday tasks will never be the same again, since the introduction of artificial intelligence into sales and almost everything else. Don’t believe me? Just look at virtual assistants like Alexa or Siri or every platform we use. In fact, even recommendation algorithms like those used by Netflix or Spotify to suggest content are powered by AI.
The truth is that AI is here to make the sales environment a fertile field, especially for any niche that learns to use it. With aspects like predictive automation that anticipates consumer behavior, it has already become an intelligent lead manager, capable of significantly improving any company’s conversion rates.
Don’t be left behind! Learn here how to use artificial intelligence to attract customers, convert, and leverage ChatGPT for sales.
How to use artificial intelligence in sales?
Artificial intelligence in sales can be used in many ways and radically transform the way your business is managed, as it can optimize processes, predict decisions, personalize interactions, and more.
Below, we show you how you can use artificial intelligence to generate sales, with research supporting its effectiveness.
AI Sales Assistant
These AI-powered sales assistants use machine learning, learn in real time, and help sales teams in many ways. For example, they are able to track opportunities, provide immediate responses based on measurable data, automate tasks, manage schedules, schedule reminders, prioritize leads, and more.
According to a 2020 Salesforce study, more than half of the companies that used AI sales assistants saw an increase in employee efficiency. Additionally, with predictive automation, they were able to anticipate future consumer behaviors. What was the result?
Well, they evaluated trends and historical data to implement specific and personalized actions.
The following video can help you better understand other ways to use AI to increase your company’s sales:
https://www.youtube.com/watch?v=Hy6GfQvP5ok&ab_channel=HubSpotEspa%C3%B1ol
Artificial Intelligence for Free Advertising
Is it possible to avoid relying solely on paid campaigns by using artificial intelligence for free advertising? The answer is yes. In fact, you can expand your reach and visibility with organic or very low-cost methods like these:
- Generating automated content for your blog or social media with ChatGPT.
- Creating images for your social media or website with Canva, which has templates with pre-designed, AI-powered designs that you can easily adjust to your niche and marketing strategies.
- Automating and segmenting audiences with Mailchimp (both free and paid versions), which performs data analysis and implements intelligent automated processes.
ChatGPT for Sales
This AI uses Natural Language Processing (NLP) to improve customer communication, provide personalized responses tailored to each type of interaction, research markets, qualify prospects, create sales proposals, write persuasive and engaging emails, among many other functions.
One company that leveraged this artificial intelligence for sales was Sephora, the French cosmetics brand that integrated it into its customer service, reducing response times, improving the user experience, reducing employee workload, and boosting conversions.
AI for Market Prediction
This is one of the reasons why AI is one of the most powerful tools for any business. AI algorithms function as a digital sales brain that analyzes data in real time, planning how to anticipate consumer needs, trends, or changes and leveraging them to the company’s advantage.
A success story in this regard is Walmart, which uses AI to predict the market and adjust its inventories with 22% greater accuracy, according to McKinsey data.
Low-cost data for your business? Use Google Trends (which gives you real-time data on user searches) + ChatGPT (which helps you interpret that data and predict what will happen) and you’ll get free and accurate predictive analysis.
Some AI Tools for Sales
Artificial intelligence for sales that will boost your sales numbers and are fully applicable in different commercial environments? Below is a list of the TOP ones right now!
HubSpot CRM
This widely recognized marketing software uses AI to predict consumer behavior, segment, prioritize, measure the volume of interaction your customers have with your content, and increase leads
In addition to this, it has another function: creating automated and customizable email marketing campaigns based on your customers’ interactions and data.
Salesforce Einstein
This AI ensures personalized experiences, recommends, predicts, and automates processes up to 28% faster than any other software on the market, giving you insights into what actions to take to close sales.
A success story with this tool, according to Salesforce Customer Story data in 2021, was T-Mobile Netherlands, which managed to reduce the time spent on lead management by 30% thanks to automation and increased conversions by up to 20% by predicting which leads were most likely to buy.
Gong
It’s a business intelligence CRM, perfect for sales teams. Its function is to record, analyze, and extract information from calls (from which it learns to identify patterns) in order to detect emotions in the tone of voice or in the phrases used by consumers, allowing those using this AI to more easily close sales.
This tool also helps users better understand the user, what their concerns or doubts are, and improve strategies based on the data obtained from conversations. This is useful for training future salespeople in your company and for making changes based on the results obtained.
Do you want to learn how to use artificial intelligence in your business?
Now that you’ve seen the power of AI and how it can revolutionize sales, why not go further by entering the consumer’s mind? Selling alone is no longer enough; you need to understand how and why consumers make decisions in their subconscious.
With our Bachelor’s and Master’s degrees in Neuromarketing, it’s possible. By combining neuroscience, AI, and sales strategies, you’ll not only sell more and better, you’ll also connect with your audience, stand out where others only compete, and your brand will be one of those that doesn’t go unnoticed.
Stop fighting for clicks, sign up now, and be the one who turns objections like “let me think about it” into “I want all the available units”!
Frequently Asked Questions
How can I use AI to attract more customers?
It’s easier than you think! You can use it by automating responses with 24/7 chatbots like ManyChat, creating personalized content with ChatGPT, or analyzing what your potential customers are searching for on Google Trends to improve the user experience and, consequently, your revenue.
Is there an AI capable of managing my business’s accounting?
Yes, and among the best options are Contamoney and Zeni (aimed at startups and SMEs), which incorporate AI into their platform to categorize expenses, generate tax reports, predict cash flow, simplify tax compliance, and assist with strategic decision-making.
Is it very difficult to learn how to use AI for sales?
Not at all! First, there are many online courses, tutorials, and platforms that walk you through everything step-by-step from scratch, and easy-to-use tools like ChatGPT, HubSpot, or Pipedrive that are intuitive and 100% capable of helping you sell without you having to be an expert in the field.
