Understanding the Final Project
The final project at Neuro Business School is not your typical business plan assignment. It’s a canvas for students to apply their newfound knowledge of neuroscience, consumer behavior, and business strategy to construct an innovative and compelling business proposal. This project prompts students to think beyond conventional approaches and leverage the insights gleaned from the Neurobusiness curriculum to create strategies that resonate on a neurological level with their target audience.
At the heart of the final project lies the concept of neuromarketing – the art of understanding and influencing consumer decisions through the lens of neuroscience. Students are challenged to tap into the deep-seated emotions, preferences, and cognitive triggers that drive consumer behavior. By integrating neuromarketing principles, students learn to:
- Identify Subconscious Triggers: Through their understanding of neuroscience, students can identify the subtle cues that trigger emotional responses in consumers. This knowledge helps them design marketing campaigns that evoke specific feelings and associations.
- Optimize Brand Perception: Neuromarketing insights enable students to craft branding strategies that resonate with consumers on an instinctive level. By aligning brand imagery, colors, and messaging with neurological responses, students can create a powerful brand identity.
- Enhance Customer Engagement: With a grasp of neuromarketing techniques, students develop strategies to enhance customer engagement. Whether it’s designing user-friendly interfaces or creating interactive experiences, they can amplify customer satisfaction.
Leveraging Neurobusiness Neuroses
Neurobusiness neuroses delve into the intricacies of human decision-making processes, highlighting the biases, and cognitive shortcuts that influence our choices. Integrating these neuroses into the final project equips students to:
- Navigate Cognitive Biases: Students can identify common cognitive biases that impact consumer decisions. By understanding how biases like loss aversion and confirmation bias operate, they can tailor their business plans to counteract these influences.
- Craft Persuasive Communication: Armed with knowledge about cognitive shortcuts, students can create communication strategies that resonate with consumers’ mental processes. Whether it’s framing an offer in a certain way or utilizing social proof, these strategies enhance persuasive communication.
- Innovate Ethical Decision-Making: Incorporating neuroses helps students become conscious of ethical considerations in business. By understanding how certain neuroses can inadvertently manipulate consumers, students can design business plans that prioritize transparency and ethical practices.
The Transformative Impact
The final project at Neuro Business School isn’t just about theoretical concepts; it’s about applying knowledge to create real-world impact. By weaving neuromarketing insights and Neurobusiness neuroses into their business plans, students graduate with a unique skill set that sets them apart as innovative entrepreneurs and business leaders. These graduates are equipped to:
- Drive Customer-Centric Strategies: With a deep understanding of consumer behavior, graduates can design products, services, and marketing strategies that cater to the innate desires of their target audience.
- Create Ethical Business Models: Armed with the ethical perspective embedded in Neurobusiness neuroses, graduates prioritize transparency and fairness in their business operations.
- Innovate in Competitive Markets: The combination of neuromarketing and Neurobusiness neuroses empowers graduates to think creatively and devise strategies that give them a competitive edge in crowded markets.
Business Plan Template
BUSINESS PLAN STEP BY STEP
1. Executive Summary
An executive summary shouldn’t exceed one page. Here’s what your business plan’s executive summary should include:
- Business concept
- Target Market
- Marketing & Neuromarketing & Digital Marketing Strategies
- Financial Summary & Funding Requirements
- Problem & Solution
IMPORTANT: THIS PART IS WRITTEN AT THE END OF THE WORK, WHEN ALL THE OTHER CHAPTERS ARE DONE
2. Description of the company
This section of your business plan should answer two fundamental questions: who are you, and what do you plan to do?
This section should include the following:
- About the company;
- Company History and ownership;
- Name of the company and explanation (you can have up to five options);
- Mission (better one- two sentences);
- Vision (better one- two sentences);
- Differentiation (better one- two sentences);
- Products and Services – complete description of your products andservices. A description of your product and/or service that explains whatit does, who its for, and how it benefits your customers.
- Target audience
Validation of Problem and Solution (in case you are solving a problem for the existing business)
Any data or relative information that supports your solution. If you’ve already run tests that verify your idea, this is the place to include your results.
Details of your physical business location.
Any information explaining current competitive offerings and how your product differs from them.
– SWOT ANALYSIS (at least 7 points for each)
– PEST ANALYSIS
An overview of the structure of your business including roles and responsibilities of specific employees and the flow of information between levels of the organization.
Website domain / create a website if possible
Check if the dominium you would like to choose is free. You can use DonDominio as an option.
You can create the website with the elementor, wordpress or any other platform to create a website. The creation of the website is not mandatory for the business plan.
- Create Logo;
- Create Slogan and explain it;
- Choose the corporate type;
- Select the corporate color pallet;
To create your branding, you can use the platform Canva.
3. Digital Marketing Strategy
- Google adds, Instagram & Facebook campaign;
- Social media plan;
- Plan for the blog for SEO.
4. Marketing Strategy
- Market Segmentation;
- Marketing Mix;
- Marketing Strategy & Innovation;
- Future markets;
- Marketing Strategy;
- 7 Ps and 4E’s of Neuromarketing;
- Competitive advantage;
- Advertising Strategy.
5. Neuromarketing Strategy
How you can adapt neuromarketing tools for your project. Make the proposal of neuromarketing techniques that you can use in your business. How these techniques might help your business? What are the benefits of Neuromarketing techniques? How you can use neuromarketing in social media, sales and product development.
- Which neuromarketing tools you can use to reach your clients;
- Which neuromarketing tools you will use in your business;
- NeuroCopywriting techniques for your business;
- Neurodesign, Ux. For your business;
- Innovation and Creativity in your business;
- Eye-tracking and facial coding (feeder) for your business;
- Neurons (Neuromarketing tests using IA) for your business;
- An explanation of any new technology that defines your business.
6. Sales plan
Create a sales plan. An estimate of the number of sales you anticipate based on market conditions, capacity, pricing strategy, and other factors.
7. Financial projections and metrics
Standard financial documentation that showcases the current and projected health of your business.
- Revenue and sales forecast
- Projected profit and loss
- Projected cash flow
- Projected balance sheet
The final project at Neuro Business School transcends the boundaries of traditional business education. It’s a transformative journey that empowers students to synthesize neuroscience and business strategy, creating a business plan that resonates on a neurological level. By integrating neuromarketing insights and Neurobusiness neuroses, graduates emerge as visionary entrepreneurs and leaders who are poised to navigate the intricate landscape of modern business with innovation, ethics, and a deep understanding of human behavior. This project exemplifies the essence of Neuro Business School – pioneering a new era of business education where the synergy of science and strategy shapes the future of commerce.