Master in Artificial Intelligence
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Campus
BarcelonaModality
Online, Hybrid, On campus -
Language
EnglishDuration
1 academic year
Specifics
Master the art of crafting compelling marketing strategies rooted in neuroscience in our Master's program in Neuromarketing. Gain an in-depth understanding of why consumers buy certain products and respond to specific ads. Dive into the psychology behind consumer behavior and learn to create marketing campaigns that truly resonate. Develop advanced skills in analyzing data and using brain science to create impactful marketing plans. Join us to become a savvy marketer who knows how to connect with people's minds!
Program Objectives
• Analyze and apply neuroscience principles to understand consumer behavior and preferences.
• Develop advanced skills in crafting marketing campaigns using neuromarketing techniques.
• Utilize data analysis and neuroscientific research methods to optimize marketing strategies.
• Create emotionally engaging and persuasive marketing content based on cognitive science.
