To understand the consumer’s mind, that is, what moves or motivates them, the easiest and most affordable way is to read neuromarketing books… Or are you part of that small percentage who are not yet taking advantage of this strategy?
You see, neuromarketing consists of two things: emotion and action in what we do. In fact, according to neurologist Antonio Damasio, “emotion is a necessary ingredient in almost every decision we make.”
Whether you want to understand what it’s all about, how to take advantage of it, or how to sell more, the first step is to read these free PDF neuromarketing books we have for you. Don’t miss them!
5 Neuromarketing Books to Understand the Consumer Mind
What could an experiment linking a multi-million dollar advertising campaign to giving away free chocolates have in common? Simple! The result of how the brain responds irrationally when making decisions and how things like these are the hack that exposes the “traps” that govern mass consumption today.
This is one of several studies you’ll see as you read this book, and you’ll learn why words like “now” or “free” activate dopamine, almost immediately reducing the brain’s resistance, giving way to urgency and purchases.
1. Neurocopywriting by Rosa Morel
If you enjoy connecting with people through writing, this book will help you understand how the mind works, what happens when we’re faced with decision-making, and how you can write to inspire your customers’ desire to buy.
Plus:
- You’ll understand how the brain is divided (logical, instinctive, and emotional).
- You’ll discover six real keys to stimulating the reptilian brain.
- You’ll learn to create powerful phrases that activate mirror neurons and empathy.
2. Sell to the Mind, Not to People by Jürgen Klaric
Believe it or not, our subconscious doesn’t know why we buy. However, thanks to neuroscience, it’s now possible to understand these patterns and what happens physically and mentally that triggers our actions.
Considered the best neuromarketing book, this book explains the consumer’s decision-making process and why more than 80% of purchasing decisions are unconscious.
- You’ll also discover that we have three brains in one (called the reptilian brain) and how to focus sales on this brain, which is the one that makes purchasing decisions.
- How to Sell Without Selling, which, although it sounds cliché, explains how effective selling doesn’t have to be aggressive.
- The differences between selling to a man and a woman (yes, there are some, you’ll be surprised).
3. NeuroMarketing: The Nerve of Selling by Patrick Renvoise and Christophe Morin
In our top 3 of the best neuromarketing books, this one combines cognitive psychology, marketing, and neuroscience. It explains how to persuade and influence consumers in their ancient brain, a term that will undoubtedly captivate you and be key to everything. You’ll also be able to understand:
- The role of the primitive brain in emotional purchases or decisions.
- What stimuli generate responses and how to activate them (we’ll give you a taste: visual images and emotional connection).
- How to captivate with the power of a good story full of emotions that increase desire.
4. Buyology by Martin Lindstrom
Known for his study of 2,000 volunteers, which used neuroimaging to see how they responded to logos, products, advertisements, and brands in general, this book also shows that brands can activate the emotional brain through scents and sounds, helping them sell more.
Yes, multisensory stimuli are very important, as they trigger memories and emotions, influencing how customers react; but that’s not all:
- You’ll learn to use customers’ sense of smell, sound, and touch to your advantage and learn how to activate emotions that influence their preference for your brand.
- It explains why warnings like “no smoking” trigger the desire to smoke, and how the brain area related to reward is activated.
- Why religion and culture influence how someone acts before buying, and how to leverage this to connect with the prospect.
5. Our Mind Deceives Us by Helena Matute
This book by Helena Matute will immerse you in the cognitive biases (an erroneous perception of available information) that are a product of our evolution and how these “random errors” are patterns that have favored our survival.
Fun fact: Neither scientists nor experts escape cognitive biases, as we are programmed to seek mental shortcuts that deceive us; our nature is not to be rational.
Other details you will learn with this book are:
- Why the mind doesn’t reflect reality as it is, but rather what it invents.
- How these biases make us seek information that confirms what we believe.
- Why the mind almost always responds immediately to certain situations, instead of thinking things through calmly, and how this is inherited from our ancestors.
Why learn neuromarketing and where?
Because today it’s not enough to just sell; you must understand how and why consumers act. Purchasing decisions today are impulsive and occur in less than 2.5 seconds, before the brain begins to question things like, “Is this worth it?” “What if I regret it?” “Isn’t it too expensive?”
Learning and applying this will give you a huge advantage over consumer brain resistance associated with spending.
Where? At Neuro Business School, the most comprehensive international academy for mastering the theory and practice of neuromarketing, through our bachelor’s or master’s degree in neuromarketing.
With us, you’ll become a professional capable of transforming data into emotions, executing eye-catching campaigns that connect and convert viewers into loyal consumers.
Enroll today, learn to hack your brain, take mental shortcuts, and transform the way you sell!
Frequently Asked Questions
What are the best neuromarketing books for beginners?
The best options are Brainfluence (with 100 strategies to understand how the brain works), Decodec (with examples of stimuli that trigger automatic purchasing responses), and Contagious (with 6 principles that transform a product, idea, or message into something viral on social media or any other platform).
Are there neuromarketing books focused on social media?
Neurocopywriting by Rosa Morel is one of the few available options focused on neuromarketing and social media. In one chapter of the book, she addresses which emojis are strategic and foolproof for increasing engagement, how warm colors activate dopamine, and other data that is 100% applicable in various areas.
What are the best neurosales books?
Neurosales by Nestor Braidot is one of the best. It explains how the brain analyzes and makes purchasing decisions, showing real-life cases of companies that increased their sales. We also suggest Neuroventas, by Jordi Llonch, which explains what a salesperson’s emotional intelligence consists of and how to read body language to empathize and sell.
